Please download and read the official competition announcement to learn more about the 8th season of Italy got Russian Fashion Talent for Festival of Russian Fashion.


Download the contest rules »


The competition has 6 product categories:

  • Womenswear [W1];
  • Menswear [M2];
  • Kidswear [K3];
  • Beachwear and Underwear [BU4];
  • Fur [F5];
  • Accessories and footwear [AS6]


The Contest is open to all citizens of Russian Federation and other former USSR Republics’ citizens aged over 18 years old. The initiative is open to all designers who have already produced at least one collections.


To participate in the Contest, candidates must first submit their applications and a look book containing photographs of already produced collections in the application form. Applications must be submitted by July, 31, 2017. The outcome of this assessment will be communicated on Società Italia’s official website and via mail to submitters.
Only pre-selected designers will be asked to provide upon request in due course 6 proposals (sketches) of as many unreleased garments, including mood boards and texts to describe the designer’s materials, style and choices.
Materials will be subsequently reviewed by a team of Società Italia experts and outside professionals from the fashion sector (Technical Committee) in Milan. The expert panel will pre-select 60 candidates, i.e. 10 candidates for each category.
Each pre-selected designer will be required to attend semi-finals for at least two days in October 2017, and present their works to the jury in Società Italia’s showroom in Milan or, in case of impediment, in Società Italia’s showroom in St. Petersburg.
For each product category the panel will vote to decide a maximum of 3 finalists. Hence there will be a total of 18 finalists.


The 18 Contest finalists must participate at the 8th edition of Festival of Russian Fashion in Società Italia’s showroom in Milan, San Babila. The Technical Committee will vote to decide 1 winner for each category. Hence, there will be 6 winners.
The Festival of Russian Fashion will also include a press conference with the Italian and international press, interviews with designers, meetings with fashion professionals, companies, showrooms and designers, and a cocktail party.


Winners will receive a celebratory plaque and will be provided with display areas in Società Italia’s showroom in Milan for two months (November and December 2017) at no extra cost. Designers may be provided with further display areas in important boutiques in Milan subject to the agreement of both Parties.