ITALY GOT RUSSIAN FASHION TALENT

Festival

Throughout its previous seven editions, the Festival of Russian Fashion still represents, to this day, one of the first and most acclaimed exhibition in Italy seeking to offer the most important players of Italian fashion a complete overview of the huge Russian and Eurasian fashion markets.

The Festival was launched by Società Italia in 2007 in its showroom in Milan, Via Cerva, in the heart of the Italian fashion district, close to San Babila. During its history, the event managed to bring in Milan simply the best in terms of fashion from Russian Federation, CIS countries, Baltic States, Ukraine and Georgia.

The objective of the Festival is to offer all participating designers the opportunity to get in touch with Italian buyers and distributors, and, by doing so, to create new forms of collaboration for Russian brands on the European market starting from the capital of international prêt-à-porter, Milan.

Over 50 designers have joined our contest since the moment it was created ten years ago. Most of them succeeded in earning themselves a place of honour not only in Italian fashion catwalks, but also on international fashion shows. The list of high-profile designers who walked the threshold of our showroom includes: Arsenicum, Alena Akhmadullina, Ksenia Shnaider, Pirosmani, Leonid Alexseev, Masha Tsigal, Igor Guyalev, Natalia Soldatova, Tatiana Kotegova, Ianis Chamalidi and Bella Potemkina.

Moreover, the last edition of Festival of Russian Fashion was honored with the prestigious patronage of the National Chamber of Italian Fashion, Sistema Moda Italia – Federazione Tessile e Moda italiana, and Soyuzlegprom, the Union of Entrepreneurs of Textile and Light Industry of Russian Federation. The list of other important public recognitions include patronages by the Province of Milan, the Italian Consulate General in St. Petersburg, and by CCIR, the Russian-Italian Chamber of Commerce.